Financial services are rapidly evolving due to the adoption of new technologies, changing regulation and new disruptive entrants to the market. One of the main challenges for financial institutions is to adapt financial management processes to the ever changing devices that both consumers and businesses are now using.
By truly understanding customer needs and the use context of services, financial institutions can differentiate and create brand value. Co-operative service design and production can help deliver differentiated services for both personal and business customers.
At Leadin we use the ‘casting methodology’ : a service production method that brings customers into the focal point of development.
We formulate a deep understanding of your customers both business and personal customers, and, working with you, we cast personas that represent each of your customer groups. We use these personas throughout the service development process, from pre production through production and also in post production. The Leadin Casting method helps us work with the fundamentals of your business, understanding why your customers buy and use your services, and turning this insight into services that fulfil both the needs of your customers and your business goals.
That is why we so often work as close partners with our clients. And that is why they so often enjoy increased profits and higher brand value when working with us.